Increasing Wine Sales through Employee Training
Number of pages:
15
ABSTRACT:
A 15 page paper discussing the state of the global wine industry; the benefits of training employees; and current changes in wine consumption in Singapore to assess the likely outcome of training wait staff in their employers’ wine selections. There appears to be a wealth of opportunity to increase wine sales in Singapore’s restaurants, as several Singapore hotels already have discovered. Growth of wine consumption in Singapore; the great availability of southern hemisphere wines; increase in international travel; and pursuit of enhanced customer service all contribute to making training in wines worthwhile for Singapore’s restaurants. As sound and effective training usually does, restaurant owners can expect to see increased sales of wine as the result. Bibliography lists 15 sources.
FILE NAME:
File: CC6_KSmktgWineSingRes.rtf
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